Page 16 - ATEN Digital Signage Solutions Guide

Retail Industry

Retailers were one of the first industries to recognize the benefits of using digital and interactive
displays in their branding, and this is now expanding into the actual customer shopping experience
itself. Customers can interact with promotion campaigns while still in the store where purchasing decisions are
being made. The technology is also being leveraged for interactive kiosks, self-service applications, employee training,
guided selling, and in-store directions.

3C Chain Store, India Luxury Sports Car Showroom, UK
One of the leading consumer electronics retail chain stores in India wanted A luxury sports car showroom in the UK required a 4x4 video wall to
4K Distribution an in-store 4K and Full HD TV display installation to deliver promotional Video Wall increase the showroom’s visual appeal by showcasing dynamic videos and
information and announcements to create an alluring shopping atmo-
graphics for promotion, show running footage of new models and inform
Solution sphere for customers. This needed to be compatible with multiple displays Solution customers about current incentives. The previous installation was using a
of 4K and 1080p resolutions, various sizes, brands and specification and to normal projector and projection screen to play all the content. The owner
support a diverse array of source devices for playback, with the capability wanted to hold VIP gatherings and allow them to show F1 racing events
to play video through specific software and Apps. The distance between during the weekend to build relationships with car owners and VIP customers.
displays and source averaged around 50 meters.
ATEN Solution
ATEN Solution Created a custom 4K video wall to deliver stunning promotional
Provided an HDCP-compliant solution that was able to easily materials and clear visuals to provide an alluring atmosphere for
up/downscale 4K and 1080p content and provide dual 4K video their visitors.
output to receivers up to 100m away using a single cable. VM6404H – 4K 4x4 HDMI Matrix Switch
VM6404H – 4K 4x4 HDMI Matrix Switch
VE814 – HDMI HDBaseT Dual Display Extender
VS0108HA – 8-port 4K HDMI Splitter

The VE814R is equipped with dual outputs that reduce
the number of receiver units and connections required –
to save space, installation time and over-all costs.
4K TVx30
Each VS0108HA has an output port that
connects with another VS0108HA to increase
the capacity of video distribution. VE814Rx4
VS0108HAx8 1080p TVx90
VS0108HAx8

VE814Tx4
VM6404H
Set-top Box(1080p)
Media Player(4K)
VM6404H
VM6404H
VM6404H
VM6404H
VM6404H
STB
VM6404H
DVD
Blu-ray
VM6404H
Media Player
cVideo ATEN Device
Cat 5e/6 Other Device Video ATEN Device
Other Device

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