Page 6 - ATEN Digital Signage Solutions Guide

Trends in

Digital Signage

4K Displays

As digital signage becomes increasingly sophisticated as well as affordable, the quality of content presentation
becomes an increasing priority. So, with 4K being the next generation of quality for high definition video, it is no
surprise that digital signage is one of the leading Pro A/V industries in 4K adoption.

With four times as much detail as 1080p Full HD resolutions, 4K can create eye-grabbing digital signage product
promotions for both the video streaming market and the retail market, enabling deployments to really stand out
from the crowd. The increased quality of content presentation offered by 4K-enabled solutions is especially
attractive to luxury goods markets where investment in branding is paramount and companies seek to gain
maximum advantage from communications investment.
And, as luxury and other retail markets begin to make the shift to 4K to meet customer expectations, 4K digital
signage deployments in other markets – such as those designed to enhance visitor engagement in places such as
museums, galleries and sports venues – are also likely to increase. In short, the digital signage industry is sure to
drive sales of 4K technology for the foreseeable future.

The Challenges of Video Walls

As the video wall market continues to show strong growth, suppliers are facing some unique challenges. When
installing new digital signage equipment, integrators are usually working in locations that were built before
digital signage even existed. So, when looking to create a vibrant, eye-catching video wall, but there isn’t a
load-bearing wall to place one, a robust and flexible mounting solution is required, preferably one which facili-
tates the mounting of any landscape or portrait video wall configuration with any number of screens.

Next, heightening the impact of visual products and messages can be achieved most effectively with the closest
thing possible to a seamless digital canvas, and requires ultra-narrow bezel display units that provide viewers
with a superior viewing experience with minimal distractions.

Finally, keeping up with demand for strong architectural configurations and mosaics needs a video wall scaling
solution that is not just limited to matrix grid layouts – grid layouts of any configuration where the aspect ratio
of the whole video wall can be entirely different from that of the individual displays, or ones where a heteroge-
neous mix of displays can be placed anywhere on the canvas and rotated, are the optimum solutions to provide
the fullest artistic control of the video wall canvas.

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